Microsoft Bing Ads

Diversify Your Investment with Bing.

Yeah, I said it, and I’m not ashamed either. Go ahead. Point and laugh. Cover your mouth and whisper to your buddy, “Check out this nerd. He said he loves Bing. He probably still uses Internet Explorer too.”

It’s fine. I’m not going to defend myself with market share statistics or demographic data. I’ll just say this: Bing is money. By the end of this article, you’ll think so too.

So how can we do that for you? Above and beyond the fact that the Yahoo Bing Network is 29% of the search marketplaces, here are some reasons to (re)sign up for Bing Ads today.

Why Bing Ads?

More Leads

Bing powers nearly one in three U.S. searches1 and 11 billion monthly searches around the globe, plus connects you with 59 million searchers that Google can’t reach. In fact, 25 percent of our clicks come from searches that are exclusive to the Bing Network.

Bing Network

Bing Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Searchers find the Bing Network on Bing and partner sites, plus across third-party platforms and partnerships or maps on thousands of leading websites.

Reach Further

Your ads could appear on the top or to the right of Bing, Yahoo and MSN search results. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.

Should I Use Bing?

All types of businesses find value and success with Bing Ads. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Bing Ads has solutions for you.

Less Expensive?

Bing Ads uses a similar auction dynamic as the AdWords auction, so the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper CPC. Of our clients who were advertising on both Google and Bing, we saw that nearly all had lower search CPC’s on Bing, averaging 33.5% cheaper CPC on Bing.

More Specific Targeting Options

While Bing plans to remove some targeting options in March, at the moment Bing advertisers can still exclude desktop and tablet traffic from their campaigns. Sophisticated advertisers can even target mobile devices using select operating systems.
Badda Bing! Don’t Forget Bing.
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