Go beyond the click with the “Landing pages” page

Introducing a better, simpler ad rotation From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters if your landing pages aren’t turning those visitors into customers. Did you know that nearly one third of smartphone…

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Speed up your search text ads with AMP landing pages

Speed up your search text ads with AMP landing pages People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you know that for every second it takes for a retail website to load, conversions fall…

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Universal App Campaigns: Steer Performance with Creative Assets

Universal App Campaigns: Steer Performance with Creative Assets We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one…

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Reach more customers with Shopping ads in new countries

Reach more customers with Shopping ads in new countries Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here’s how you can capture the attention of global shoppers with Shopping ads. Here’s how you can capture the attention of global shoppers with Shopping ads (based on 2017…

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Introducing a better, simpler ad rotation

Introducing a better, simpler ad rotation The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate…

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